Privacy Policy

Last updated: February 2026

The Miracle (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at themiracle.ae or use our event planning, decoration, and academy services. This policy is compliant with the UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection (PDPL) and the European General Data Protection Regulation (GDPR) where applicable.

1. Information We Collect

We collect information you provide directly to us when you use our services, including:

Personal identification data: Full name, email address, phone number, postal address, date of birth, and nationality when you enquire about or book our event planning, decoration, or academy services.

Event-related information: Event type, date, venue preferences, guest count, budget range, and specific requirements you share during consultations.

Payment information: Billing details, bank transfer references, and credit/debit card information processed securely through our payment partners. We do not store full card numbers on our servers.

Communication data: Records of correspondence via email, phone, WhatsApp, social media, and our website contact forms.

Technical data: IP address, browser type, operating system, device information, pages visited, and interaction data collected automatically when you visit our website.

Marketing preferences: Your communication preferences and consent for receiving newsletters, promotional materials, and event updates.

2. How We Use Your Information

We use the personal information we collect for the following purposes:

Service delivery: To provide event planning, decoration, and academy services you have requested, including consultation, planning, coordination, and post-event follow-up.

Communication: To respond to your enquiries, provide updates on your event planning progress, send invoices, and share relevant information about your booked services.

Improvement: To analyse how our website and services are used, identify trends, and improve our offerings, website functionality, and client experience.

Marketing: With your consent, to send you newsletters, promotional offers, event inspiration, and information about new services or courses. You may opt out at any time.

Legal compliance: To comply with applicable UAE laws, regulations, and legal processes, including the UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection (PDPL).

Security: To detect, prevent, and address technical issues, fraud, or security concerns related to our services and website.

3. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. These include:

Essential cookies: Required for basic website functionality, such as page navigation and secure area access. These cannot be disabled.

Analytics cookies: Help us understand how visitors interact with our website by collecting anonymous usage data. We use Google Analytics with anonymised IP addresses.

Marketing cookies: Used with your consent to deliver relevant advertisements and track campaign effectiveness across platforms.

Preference cookies: Remember your settings and preferences, such as language selection and display choices.

You can manage cookie preferences through your browser settings or our cookie consent banner. For detailed information, please see our Cookie Policy.

4. Data Sharing and Third Parties

We may share your personal information with:

Service partners: Trusted vendors, venues, caterers, photographers, and other event suppliers necessary to deliver your booked services. We only share information required for service fulfilment.

Payment processors: Secure payment gateways that process your transactions. These processors have their own privacy policies governing their handling of your data.

Analytics providers: Services like Google Analytics that help us understand website usage patterns. Data shared with these providers is anonymised where possible.

Legal authorities: When required by UAE law, court order, or governmental regulation, or when necessary to protect our rights, property, or safety.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. All data sharing is governed by appropriate data processing agreements.

5. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

Encrypted data transmission (SSL/TLS) across our website and communication channels.

Secure storage of personal data on protected servers with access controls and authentication requirements.

Regular security assessments and updates to our systems and processes.

Staff training on data protection practices and confidentiality obligations.

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to maintaining industry-standard protections.

6. Your Rights

Under the UAE PDPL and, where applicable, the European GDPR, you have the following rights regarding your personal data:

Right of access: Request a copy of the personal data we hold about you.

Right to rectification: Request correction of inaccurate or incomplete personal data.

Right to erasure: Request deletion of your personal data, subject to legal retention requirements.

Right to restrict processing: Request that we limit how we use your data in certain circumstances.

Right to data portability: Request your data in a structured, machine-readable format.

Right to object: Object to processing of your data for direct marketing or based on legitimate interests.

Right to withdraw consent: Withdraw previously given consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at [email protected] or +971 52 763 0033. We will respond to your request within 30 days.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including:

Active client data: For the duration of our business relationship plus 7 years for tax and legal compliance under UAE law.

Enquiry data: For up to 2 years from the date of your last interaction if no service was booked.

Marketing data: Until you withdraw consent or unsubscribe from our communications.

Website analytics: Anonymised data is retained for up to 26 months.

Upon expiry of the retention period, your data will be securely deleted or anonymised.

8. International Data Transfers

Your personal data is primarily stored and processed in the United Arab Emirates. In cases where data may be transferred internationally (for example, when using cloud-based services or working with international vendors for destination events), we ensure appropriate safeguards are in place, including:

Standard contractual clauses approved by relevant data protection authorities.

Assessment of the data protection standards of the recipient country.

Technical measures such as encryption to protect data during transfer.

9. Children's Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a minor, please contact us immediately, and we will take steps to delete such information promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of significant changes by posting the updated policy on our website with a revised 'last updated' date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

The Miracle Events

Email: [email protected]

Phone: +971 52 763 0033

Address: Downtown Dubai, Business Bay, Dubai, UAE

For data protection specific enquiries, you may also contact the UAE Data Office at www.dataoffice.ae.